A Lifelong Partner
Giving back to the Wisconsin School of Business is more than a once-in-a-while activity for Dan Kelly (BBA ’84, MBA ’85). It’s a part of who he is in every facet of his life. He is generous to and engaged with his alma mater, and, as CFO of American Family Insurance, also heavily involved with his company’s partnership with UW–Madison and WSB.
“From the beginning, as a student, my experience was great and I want to make it great for others,” Kelly says.
Currently, Kelly is an enthusiastic supporter of the Learning Commons because of how its environment will prepare students to work in the collaborative way in which business has evolved.
American Family’s formal, 10-year partnership with the university was a natural one—the company has 525 Wisconsin alumni working at its Madison headquarters and other offices throughout the area.
At WSB that partnership is visible through investments in the School’s business plan competition, the entrepreneurship platform, and a named distinguished chair in Risk Management and Insurance. Connecting to cutting-edge research and entrepreneurship helps American Family innovate.
“This partnership has been a wonderful thing,” Kelly says.
“We want to inspire and support Badgers and Badger alumni in all their pursuits.”
$178,011,775 contributed to the WSB campaign as of December 29, 2017 The WSB campaign goal is $200 million
In 2015, the University publicly launched its most ambitious fundraising campaign to date. As part of the All Ways Forward campaign, we‘ve identified key areas in which you can have a significant effect on our future success:
Providing
Student Support
The Wisconsin School of Business competes with other leading business schools across the globe for the best and brightest students from Wisconsin and beyond. Scholarships are critical to attract the most highly qualified students from all backgrounds and to ensure that those students, regardless of financial situation, can attend the WSB.
Improving
the Educational Experience
At the Wisconsin School of Business, we prepare leaders for Wall Street, Main Street, and everything in between. We aim to lead higher education away from its traditional focus on delivering teaching toward a student-centered focus on inspiring learning.
Maintaining
Faculty Excellence
Our accomplished faculty members help advance the University’s groundbreaking research and provide exceptional student learning experiences. Renowned professors are the backbone to a strong university. They attract great students, research grants, and business partnerships to advance our expertise.
Supporting
Research and Innovation
We believe public research universities are best positioned to address the world’s most complex challenges and anticipate the demands of an ever-evolving planet. UW–Madison has a history of reinventing the notion of possible to serve the needs of people everywhere and to open new avenues for progress.
11,864 Number of donors who have made a contribution to the campaign 2,303 Campaign Champions have contributed $1,000 or more since the start of the campaign





