Wisconsin MBAs on the Road
As part of the hands-on learning experiences in the Wisconsin MBA Program, MBA students from the A.C. Nielsen Center visited two leading companies, the Wrigley Company and SC Johnson, last November. Thanks to fellow Business Badger Dennis Hull (MBA ’09), who led the Wrigley event, students had the opportunity to be immersed in their marketing research specialization. Here’s an insider’s view of their applied learning trip to Chicago, the kind of experience that sets Business Badgers apart.