Taking a Pulse
The Alumni Pulse Survey collects and measures interests, opinions, and perceptions of WSB
We asked, you answered. Last year, the Wisconsin School of Business reached out to Business Badgers to take the pulse of our alumni.
The Alumni Pulse Survey is a new biennial engagement that collects and measures interests, opinions, and perceptions of the School. The resulting data illustrate the breadth and strength of our network and help WSB create lifelong value for alumni.
We sent the survey in October 2019, and it garnered more than 1,800 complete responses. The respondent pool is representative of WSB’s alumni population.
Below is a topline view of the results. For a detailed report, visit go.wisc.edu/wsb-pulse.
ON BEING AFFILIATED WITH WSB:
82%
have engaged with WSB in the past year
92%
agree that WSB delivers a high-quality education
90%
say it’s important to feel connected to fellow alumni
92%
are proud to be associated with WSB
93%
say WSB is important to them personally; nearly half also consider WSB as part of their identity
ON WHAT’S UNIQUE ABOUT WSB:
“Strong sense of belonging”
“Alumni help students gain unique experiences”
“Engaged alumni network”
